Hyrox Training Club

This project was designed to build awareness and momentum around the launch of East Austin Athletic Club’s new HYROX Training Club. Through a cinematic workout montage and sharp storytelling, we positioned Coach Sarah Whitmore as both an authority and guide — showcasing her expertise in performance training.

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By blending FPV-style movement, dynamic shot matching, and layered sound design, we created an immersive viewing experience that mirrors the energy, intensity, and community vibe of what members can expect. The result is not just a promotional piece, but a recruiting tool for like-minded athletes ready to level up.

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