Introducing the Poli Twins

🎬 Project Content Overview:

• Tone & Aesthetic:
  Clean, cinematic, and grounded in movement—designed to match the physical and scientific precision of manual therapy.
• Narrative Focus:
  • Their unique approach to physical and manual therapy
  • Who they serve: everyday athletes, high performers, and anyone seeking to move better, longer
• Key Visual Themes:
  • Hands-on manual therapy in action
  • Day-in-the-life footage with clients
  • New York City backdrops to match the energy and grit of their brand
• Strategic Objective:
  • Position the Poli Twins as trusted educators, not just practitioners
  • Lay the foundation for future content campaigns and product rollouts
  • Build brand equity around trust, experience, and authenticity